Attractions industry news

08 Nov 2018

National Gallery using licence to pop-up in Asia with classics

London’s National Gallery has revealed plans to open a series of pop-up "gallery cafés" across Asia, mixing famous pieces of art with a food and beverage offer.

To be operated under its Delicious Art brand, the outlets will “celebrate the excellence of high-quality food and drink and the magnificence of the gallery’s paintings”, selling fine wines, gins, chocolate and other consumables.

The first Delicious Art site is set to open in Seoul, South Korea this month, which will feature replica pieces from artists including Degas, Monet and Van Gogh, as well as art-inspired produce and National Gallery merchandise.

It will follow this up with the launch of its first pop-up store in Guangzhou, China that will feature digital installations and further replicas.

National Gallery Company buying and licensing director Judith Mather has described the move as the gallery’s response to today’s fast fashion culture and told Licensing.biz: "There is a greater consumer demand for art and heritage licensing today, and I think it’s because consumers want a product that has a heritage feel.

"The profits raised go back to a much-loved institution to maintain it for future generations, which is also a big appeal.

"The National Gallery and Delicious Art make consumers look at art with fresh eyes. It introduces consumers to the paintings."

<< Back

News powered by attractionsmanagement.com

UKinbound backs Theresa May's Brexit deal

UKinbound has publicly backed the government's much-maligned Brexit deal, claiming that it would offer stability and avoid a "no-deal" exit. [more...]

Harris Museum and Art Gallery to undergo £10.7m transformation

The Harris Museum in Preston, England is to merge its museum, art gallery and library, creating an unsegregated space where visitors can "come on a journey of discovery throughout the building rather than being in the bitty pockets as they are at the moment", according to its deputy head of culture. [more...]

UK attractions celebrate historic centenary Remembrance Sunday

The Tower of London and the Imperial War Museums were among the UK attractions to pull the stops out to commemorate the centenary of the end of World War 1 yesterday (11 November). [more...]

Keltbray moves into Kent theme park project

The proposed theme park project in Kent, England – formerly called the London Paramount Entertainment Resort, until the Hollywood film studio pulled out – has had a £25m (US$32.5m, €28.7m) cash injection via a deal with construction firm Keltbray. [more...]

National Gallery using licence to pop-up in Asia with classics

London’s National Gallery is headed to Asia to launch a series of new pop-ups and cafes through its Delicious Art IP. [more...]

Tennent’s Lager looking to pull in punters at the UK’s biggest beer attraction

Beer brand Tennent’s Lager is to open a new immersive visitor attraction this month that will trace the history of the Wellpark brewery – where the beer is made – from the 1500s to the present day. [more...]

In brief:

UNWTO focuses on tech investment at World Travel Market @UNWTO [more...]
Scottish Motorsport attraction a step closer after charity status green light @ScotCharityReg [more...]
European Commission looking to partner with aquariums to fight plastic pollution @EU_Commission [more...]
V&A plans two satellite sites at London’s Queen Elizabeth Olympic Park @V_and_A [more...]
National Coastal Tourism Academy launches new online tourism training course @nctacademy [more...]
Slim pickings for leisure industry in 2018 budget @colliers_uk @_ukactive @UKinbound [more...]
Terracotta Warriors exhibition generates £78m for Liverpool's economy @World_Museum #terracottawarriors [more...]
Meghan and Harry’s wedding outfits go on display in Windsor @RoyalFamily [more...]
Alton Towers Dungeon to open next year @altontowers [more...]
More news from attractionsmanagement.com>>
<< Back