ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Royal Albert Hall,
    Royal Albert Hall:
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Royal Collection Trust, Buckingham Palace; Summer Opening 2017
    Royal Collection Trust: Buckingham Palace; Summer Opening 2017
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Treasure Houses of England, Chatsworth; House Style - Five centuries of Fashion
    Treasure Houses of England: Chatsworth; House Style - Five centuries of Fashion

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

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Latest News

ALVA NEWS

20 March 2018

ALVA reveals average increase of 7.3% on 2016 visitor numbers to UK attractions.

On the eve of English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2017 today (Friday, March 16, 2018), which saw an average increase of 7.3% on 2016 visitor numbers to UK attractions. Attractions in Scotland have seen consistent growth and saw an increase of 13.9%, while in Northern Ireland, there was 6.5% growth. Overall 129,954,657 visits were made to the top 238 ALVA sites in the UK. [more...]

INDUSTRY NEWS

23 Apr 2018

Mapping the Museum Digital Skills Ecosystem: New research aims to transform digital use in museums

New research aimed at transforming the ways museums in the UK use digital technologies to share their collections and engage new audiences with their work, has suggested that the key to success lies within improving digital literacy of staff across all levels. [more...]

INDUSTRY NEWS

23 Apr 2018

Exclusive: Thorpe Park's Dominic Jones upping the ante with new immersive ride experiences

Dominic Jones, the man in charge of Britain's Thorpe Park, wants to up the ante when it comes to theme parks, with plans to take its IPs to a whole new level as part of an immersive ride experiences. [more...]

Upcoming events

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below