Attractions industry news

18 Jul 2018

KidZania teams up with Nintendo for London Labo experience

Kidzania's London attraction at the Westfield Shopping Centre has made a new addition to the pint-sized indoor city – the Nintendo Labo.

Teaming with Nintendo for the experience, the new addition uses its handheld Switch device, along with a series of cardboard DIY kits crafted to work with the console. In the workshop, visitors will "make, play and discover" as they using the Switch, learning how the technology shapes ideas into reality.

"The Nintendo Labo Workshop is designed to inspire creative minds and playful hearts alike," said Nicolas Wegnez, general manager for Nintendo UK.

"We hope that each and every child that undertakes the workshop will leave with a smile on their face having enjoyed making, playing and discovering with Nintendo Labo."

Nintendo Labo is the latest addition for KidZania London, which has been regularly updating its offering to bring back repeat customers. Spanning 75,000sq ft (7,000sq m) the £30m (US$39.1m, €33.6m) attraction opened its doors in 2015 and offers role-play sessions across more than 60 different professions for children aged 4-14.

"We are hugely excited to have Nintendo UK on board as a new partner in the city," said Eddie Kemsley, KidZania London CEO.

"Nintendo Labo offers a unique take on video gaming and method of play, and its ability to encourage creativity and learning in children is something that we encourage through all of our activities in the city."

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