Attractions industry news

03 Jan 2018

Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch

Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.

Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.

The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.



The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.

Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.

Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.

Visits are weather-contingent and run between May and October.

For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.

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In brief:

10,000 art works to be moved for Buckingham Palace renovations [more...]
English Heritage launches campaign after survey reveals children more likely to experience a castle in fiction than reality #LoveCastles @EnglishHeritage [more...]
Jeremy Wright named new culture secretary as part of "Brexit chaos" reshuffle [more...]
Tate St Ives wins Art Fund's Museum of the Year prize for 2018 @Tate_StIves @artfund [more...]
Tourism minister @Michael_Ellis1 throws his weight behind youth travel – "the considerable contribution from youth travelers could be more widely acknowledged" @betauk #Tourism [more...]
Manchester launches new cycling and walking network, Puregym acquires Soho Gyms, U2 announces plans for a music attraction and work starts on a new £10m spa at Carden Park. [more...]
Latest winners announced for £40m Discover England Fund @VisitEngland [more...]
Northern Irish hotels report 2017 boom in uptake #leisure #ukhotels [more...]
RAF museum relaunches following major £26m redevelopment @RAFMUSEUM @RoyalAirForce [more...]
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