Attractions industry news
![](http://www.leisureopportunities.co.uk/images/2023/THUMB350727_848030_541909.jpg)
13 Jan 2023
David Willrich takes the baton from Terry Monkton as chair of Experience UK
David Willrich has been appointed chair of Experience UK, replacing the outgoing Terry Monkton, who has steered the organisation over the past two years.
Experience UK, which is backed by the UK government's Department of Trade, represents UK companies that supply museums and visitor attractions around the world as a trade association.
Industry veteran Willrich, who is a former TEA President and current Experience UK advisory member, brings a wealth of knowledge to the role.
He has spent more than 40 years in the visitor experience sector, after starting his career in 1977 at the National Motor Museum Beulieu. He established D J Willrich Ltd (DJW) in 1986 and has worked on some of the world’s leading museum, heritage projects and themed attractions.
A passionate advocate of the visitor attraction industry, Willrich served on the Themed Entertainment Association’s (TEA) European and Middle Eastern Board for seven years, before serving a two-year term as appointed president of the organisation.
Willrich, said: “I feel very privileged to take on this role at such an exciting time in the sector and thrilled to continue supporting Experience UK and its partners in the accelerated achievement of their goals."
Ian Clappison, Experience UK CEO, added: “We’re delighted to have David step into the position of chair and look forward to how his tremendous industry knowledge can make an impact in supporting UK creative companies to establish and expand their global footprint, while also helping to enrich Experience UK’s service offering.
"He has the full support of the Experience UK Executive Board to carry out this critical leadership role”.
News powered by attractionsmanagement.com
![](http://www.leisureopportunities.co.uk/images/2024/THUMB353416_249645_947059.jpg)
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience. [more...]![](http://www.leisureopportunities.co.uk/images/2024/THUMB353414_162898_671530.jpg)
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations. [more...]![](http://www.leisureopportunities.co.uk/images/2024/THUMB353291_520886_805831.jpg)
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year. [more...]![](http://www.leisureopportunities.co.uk/images/2024/THUMB353235_870751_842033.jpg)
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam. [more...]![](http://www.leisureopportunities.co.uk/images/2024/THUMB353255_159505_830486.jpg)
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments. [more...]![](http://www.leisureopportunities.co.uk/images/2024/THUMB353164_976467_967380.jpg)
on Facebook
on Twitter