Attractions industry news

29 Oct 2018

Alton Towers Dungeon to open next year

Merlin-owned UK theme park Alton Towers is set to open a Dungeon attraction next year and has released a teaser logo for it on its website.

There are currently Dungeons attractions worldwide, based on the gruesome elements of history in the places they are located. The Alton Towers version will be the UK’s sixth alone, with others based in London, Blackpool, Edinburgh, Warwick and York.

Speaking to Attractions Management a spokesperson for Alton Towers said: “We can confirm that a new attraction, the Alton Towers Dungeon, will be coming to the resort for 2019. More details will follow soon.”

The first Dungeon was opened on Tooley Street in London, underneath the London Bridge railway arches in 1975.

The York Dungeon followed in 1986 after UK entrepreneur Fred Pontin bought the London attraction and its rights.

The then Vardon Attractions, now Merlin Entertainments, bought both in 1992 and Merlin has expanded the brand since, adding the UK sites and versions in Hamburg, Amsterdam, San Francisco and Shanghai to the portfolio.

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