Attractions industry news

10 Oct 2018

New details released for Europe’s tallest observation wheel

Developer the World Wheel Company has released striking new images of Newcastle’s Whey Aye, which is set to be Europe’s tallest observation wheel when built.

Standing at almost 460ft (140m) and named after a phrase in the local Geordie dialect, the huge observation wheel will pip its country rival the London Eye by five metres to the title of Europe’s largest and will sit at the east end of the city’s Quayside.

The new computer-generated renderings show how the wheel will look in its full glory, along with other elements of the wider Giants on the Quayside development – including a 39ft (12m) tall steel structure of a man.

The Giants on the Quayside development will also see the addition of a family entertainment centre boasting trampolines, climbing walls, a skywalk and separate café. Meanwhile, a new food and beverage destination for Newcastle called The Giant’s Quay will also be built.

On top of all of this, the development will be home to The Giant Sport Deck, which will include a multi-purpose sports complex with covered five-a-side pitches, tennis courts and a virtual golf club called The Quayside Golf Club.

"It gives us great pleasure to reveal these images and further details of the development to give people a deeper understanding of our vision for the Whey Aye and the Giants on the Quayside development" said Phil Lynagh, CEO of World Wheel Company’s Newcastle operation.

"We have had an overwhelmingly positive response to our plans so far and hope this latest announcement will whet people’s appetites even further.

"We are proposing a £100m (US$131.5m, €114.4m) regeneration and inward investment project that will create local jobs and ongoing revenue for the regional economy."

Subject to media approval, the development could also see a world record-breaking digital LED screen attached to the wheel, which would stretch 107,000sq ft (10,000sq m). This would accompany the already planned 7,500sq ft (700sq m) LED digital screen on the facade of the visitor centre, at the base of the Whey Aye.

A detailed planning application relating to the observation wheel and the Giants on the Quayside development is due to be submitted to Newcastle City Council by the developer later this year.

"Our development will complement Newcastle’s global reputation as a vibrant, progressive, welcoming city and help deliver one of Europe’s best waterfront experiences," said World Wheel Company CMO, Nigel Hartley,. "We look forward to presenting our full proposals to Newcastle City Council later this year."

The World Wheel Company is already responsible for giant wheels in Suzhou, China, and Tbilisi, Georgia, as well as more than 20 family entertainment centres globally.

The firm has appointed 12 advisers to help deliver the Newcastle project including five local businesses, namely: marketing agency SHA; commercial law firm Muckle; international design practice Ryder Architecture; structural and civil engineering designers Studio Horn; and retail property consultants @Retail.

<< Back

News powered by attractionsmanagement.com

Abbey visitors see the light, hear the sounds

A dusk-time light and sound show of beauty and subtlety brought the ruins of Rievaulx Abbey in Yorkshire to life over the last weekend in September, allowing visitors to experience the site - once the first Cistercian abbey in the north of England, now overseen by English Heritage - as never before. [more...]

Susan Vargo to lead Nickelodeon attractions as new global live entertainment VP

Nickelodeon has appointed the former executive producer of the SpongeBob SquarePants musical Susan Vargo as its VP of global live entertainment. [more...]

Almost half of Northern Ireland visited a museum in 2017-18

Nearly 50 per cent of the population of Northern Ireland visited a museum in the last year, according to the latest figures from the Continuous Household Survey. [more...]

Frida Escobedo Serpentine Pavilion sold to Therme Group

Frida Escobedo, the youngest person yet to design a temporary Pavilion the Serpentine Gallery in London, has recently sold her creation to international spa and wellness company, Therme Group. [more...]

New details released for Europe’s tallest observation wheel

Developer the World Wheel Company has released striking new images of Newcastle ’s Whey Aye, which is set to be Europe’s tallest observation wheel when built. [more...]

IAAPA names Hal McEvoy as president and CEO

IAAPA has named Hal McEvoy – its former CFO and interim president and CEO – as its full president and CEO, replacing Paul Noland who resigned from the position earlier this year. [more...]

In brief:

Booming year for British tourism as Brexit approaches @VisitBritain [more...]
Lotus driving forward with heritage centre and museum at its headquarters @grouplotusplc [more...]
Leisure Media launches into the global consumer market with Well Home magazine @wellhomemag #inspiringawelllife [more...]
Aberdeen Science Centre revamp approved by council @AberdeenSci [more...]
After hours culture as Museums at Night returns for tenth year [more...]
Sands of Speed museum set for Wales @CarmsCouncil @visitwales [more...]
Latest Leisure Opportunities news round-up is now live! [more...]
Ken Whiting to lead IAAPA as chair in 2021 @IAAPAHQ [more...]
British Museum’s Japanese history collection reopens @britishmuseum [more...]
More news from attractionsmanagement.com>>
<< Back