Attractions industry news

05 Jul 2018

VisitEngland reveals 11 regional winners for latest round of £40m Discover England Fund.

VisitEngland has named 11 regional tourism projects which will each receive up to £250,000 of funding from the Discover England Fund.

The initiatives to receive financial support through the grant include Marketing Lancashire’s "Discover more than just a holiday" initiative. The project seeks to inspire exploration of the North West of England, targeting young travellers (18-34 year olds) from the Nordic countries (Sweden, Denmark, Norway, Finland and Iceland).

Other projects to benefit from the latest round of the Discover England Fund include Uncover the Cotswolds, led by Cotswolds Tourism on behalf of the wider region, and "The Northern World Heritage Collection", led by Cumbria Tourism and targeting the US and Irish markets to visit the region's UNESCO World Heritage sites.

The winners also feature five amplification projects, which build on previous year’s ‘test and learn’ pilots.

One of these is Marketing Cheshire’s 2017 endeavour - ‘Sport of Kings’, which promotes English horse racing to foreign tourists.

Launched in 2015, the £40m Discover England Fund was set up to stimulate a flow of international tourism into the regions – away from London – and boost the domestic tourism economy.

Successful projects can receive up to £250,000 from the project, which is now in its third year.

“The Discover England Fund helps to promote our brilliant tourist destinations to visitors all over the world," said tourism Minister Michael Ellis.

“This round of funding will focus on the North West and North East of England, including its beautiful scenery, historic places and dynamic cultural scene”.

“It will also expand tourist products in the Midlands, South and South West so that communities across the country can share the benefits of our booming tourism industry."

<< Back

News powered by attractionsmanagement.com

The Everyday Heritage initiative celebrates and preserves working class histories

Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England. [more...]

Heartbreak for Swedish theme park, Liseberg, as fire breaks out

A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing. [more...]

Raby Castle reveals ambitious plans to become a major visitor destination

Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project. [more...]

Wake The Tiger launches new 1,000sq m expansion

Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February. [more...]

Tate Modern and Frame collaborate on a mind/body experience

London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery. [more...]

Elvis Presley Live is rolling out globally

Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis. [more...]

In brief:

@PerthMuseumUK to open Easter weekend, bringing the Stone of Destiny back to Scotland for the first time in more than 700 years @culturepandk @mecanoo_ [more...]
Excitement for Bedford as the town could be home to Europe’s first Universal Studios @parks_universal [more...]
Google launches Gemini AI – its ChatGPT killer @google [more...]
Tourism think tank explores gender equity and male allyship @tourismsociety [more...]
Accenture says AI is bringing on a decade of deconstruction @AccentureSong #Accenture #AI #Technology [more...]
Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre @BCLivingMuseum #BlackCountry #NHS #History [more...]
Attractions.io creates night-time map for Alton Towers @attractions_io @daz_black @altontowers #AltonTowers #MerlinEntertainments #DazBlack #DazGames [more...]
'Birthplace of Scottish tourism', Trossachs Pier, to get iconic viewing tower @lomondtrossachs #LochLomond #Trossachs [more...]
Therme appoints UK CEO as £250m Therme Manchester gets planning approval #spa #wellness #wellbeing #health #fitness #investsment #development #progress [more...]
More news from attractionsmanagement.com>>
<< Back