Attractions industry news

17 May 2018

Royal-themed attraction opens at Peppa Pig World

Paultons Park in Hampshire, UK, has opened a new zone at its Peppa Pig World attraction.

Central to the new expansion is the 10m-high Queen’s Castle, where guests reach the top of a tower to climb onboard The Queen’s Flying Coach Ride – a monorail carrying colourful, family-sized carriages offering a bird’s-eye view of the four-acre zone, accompanied by commentary from Peppa and 'the Queen'.

Grampy Rabbit’s Sailing Club features individual boats twisting and turning along a Pirate Island-themed lazy river meandering around its base, while The Queen’s Kitchen housed within the castle offers a new dining option.

The extension introduces new characters, sights and scenes to Peppa Pig World, including Gerald Giraffe, Mr Bull, Peppa’s friends on Pirate Island, Grandpa Pig and 'the Queen'.

Stephen Lorton, commercial director at Paultons Park, said: “Peppa Pig World has continued to grow in popularity since opening in 2011 and the additional two new rides will continue to add to its success for many years to come.

"Paultons Park’s significant investment behind the expansion has created increased capacity, a new eatery, as well as the two new rides that offer panoramic views of this popular family destination. Both rides are suitable for young children of all ages accompanied by a parent, providing fun for all the family.”

The expansion was masterplanned by RMA Themed Attractions – designers of Peppa Pig World – in consultation with Entertainment One (licensors of Peppa Pig), with Grampy Rabbit’s Sailing Club and The Queen’s Flying Coach being manufactured and supplied by Mack Rides and Metallbau Emmeln, respectively.

Katie Rollings, SVP UK Licensing at Entertainment One, added: “Peppa Pig World is a must-see destination for fans and offers a delightful opportunity for families to step inside the magical, colourful world of Peppa Pig. The two new themed rides perfectly complement the existing attraction and are a wonderful addition. Fans will also be pleased to see new characters who were introduced to the hit TV series after the attraction originally opened.”
Peppa Pig World is aimed at families with children aged up to six years old.

In 2016, Paultons Park, which attracts more than one million guests each year, made its largest single investment to date with the launch of a Jurassic-themed attraction called Lost Kingdom, boosting footfall to record-breaking levels during its opening year.

<< Back

News powered by attractionsmanagement.com

Abbey visitors see the light, hear the sounds

A dusk-time light and sound show of beauty and subtlety brought the ruins of Rievaulx Abbey in Yorkshire to life over the last weekend in September, allowing visitors to experience the site - once the first Cistercian abbey in the north of England, now overseen by English Heritage - as never before. [more...]

Susan Vargo to lead Nickelodeon attractions as new global live entertainment VP

Nickelodeon has appointed the former executive producer of the SpongeBob SquarePants musical Susan Vargo as its VP of global live entertainment. [more...]

Almost half of Northern Ireland visited a museum in 2017-18

Nearly 50 per cent of the population of Northern Ireland visited a museum in the last year, according to the latest figures from the Continuous Household Survey. [more...]

Frida Escobedo Serpentine Pavilion sold to Therme Group

Frida Escobedo, the youngest person yet to design a temporary Pavilion the Serpentine Gallery in London, has recently sold her creation to international spa and wellness company, Therme Group. [more...]

New details released for Europe’s tallest observation wheel

Developer the World Wheel Company has released striking new images of Newcastle ’s Whey Aye, which is set to be Europe’s tallest observation wheel when built. [more...]

IAAPA names Hal McEvoy as president and CEO

IAAPA has named Hal McEvoy – its former CFO and interim president and CEO – as its full president and CEO, replacing Paul Noland who resigned from the position earlier this year. [more...]

In brief:

Booming year for British tourism as Brexit approaches @VisitBritain [more...]
Lotus driving forward with heritage centre and museum at its headquarters @grouplotusplc [more...]
Leisure Media launches into the global consumer market with Well Home magazine @wellhomemag #inspiringawelllife [more...]
Aberdeen Science Centre revamp approved by council @AberdeenSci [more...]
After hours culture as Museums at Night returns for tenth year [more...]
Sands of Speed museum set for Wales @CarmsCouncil @visitwales [more...]
Latest Leisure Opportunities news round-up is now live! [more...]
Ken Whiting to lead IAAPA as chair in 2021 @IAAPAHQ [more...]
British Museum’s Japanese history collection reopens @britishmuseum [more...]
More news from attractionsmanagement.com>>
<< Back