Attractions industry news

08 Jan 2018

Fire meets wood as Alton Towers unveils £16m Wicker Man coaster

Alton Towers has revealed details of its secret two-year ride project – a wooden coaster with a six-storey flaming structure as its centrepiece.

The first such ride to combine wood and fire according to Merlin, the £16m (US$21.6m, €18m) “Wicker Man” has been created by Great Coasters International.

While sharing its name with the 1970s British cult horror film starring Christopher Lee, the ride is actually inspired by the beliefs of multiple cultures.

The 57.5ft-tall (17.5m) 'wicker man' will burst into flames as riders race through the flaming structure three times during the course of the ride.

The park said it has used the "latest in proven safety technology" and that rigorous testing is taking place before launch.

Plans for the ride were first submitted in June 2016, showing the 2,028 ft-long (618m) wooden coaster replacing the park’s flume ride.

Then called 'SW8' or 'Secret Weapon 8', a design and access statement submitted by Nathaniel Lichfield & Partners said the coaster will be made of dark-stained timber elements, predominantly made of southern yellow pine.

The statement also said the ride will include themed sound tunnels, as well as an area at the entrance to the ride which will feature a 140-second pre-show for up to 50 people. A new themed area around the attraction, which will feature a shop, games unit and food kiosk, is also included.




“We hope visitors will be blown away by Wicker Man’s breathtaking scale,” said Bradley Wynne, creative lead at Alton Towers for Merlin Magic Making.

"Guests will be ‘chosen’ to take part in a celebratory ‘rite of passage’ as they race through the flaming Wicker Man.

“While the primal essence of the wooden coaster and astonishing effects will leave them delighted, exhilarated and eager to ride again.”

The ride has been set an opening date of Q2 2018.

<< Back

News powered by attractionsmanagement.com

British space tourism one small step closer as Scotland confirmed to host UK's first spaceport

The Scottish Highlands are set to become the hub for British space travel, a sector which could be worth an estimated £3.8bn (US$5bn, €4.3bn) to the UK's economy. [more...]

Tourism bodies welcome Brexit paper "with caution"

The UK travel industry has offered a "cautious welcome" to the government’s Brexit white paper, after the document acknowledged some of the sector's key concerns – such as worries over barriers being created for people visiting the UK from EU. [more...]

Good weather leads to tourism industry sizzle for Britain

The current heatwave in Britain has resulted in an economic upturn for the country’s tourism sector. [more...]

Scientists urge London's Science Museum to end fossil fuel partnerships

A collection of nearly 50 scientists has urged the London Science Museum to end three oil company partnerships, with the collective arguing the sponsorships are "undermining" the museum as a scientific institution. [more...]

Belmond opts for youth for Cadogan project

Global luxury travel brand Belmond has chosen two young designers to bring on board for its Belmond Hotel Cadogan in Chelsea, London, to supply design products for the hotel’s scheduled reopening later this year. [more...]

Denizen envisions vertical gallery for Scottish Highlands' Inverewe Garden

Plans have been lodged by the National Trust for Scotland (NTS) to build a vertical gallery and bird hide in a 19th-century botanical garden in the country's Highlands. [more...]

In brief:

10,000 art works to be moved for Buckingham Palace renovations [more...]
English Heritage launches campaign after survey reveals children more likely to experience a castle in fiction than reality #LoveCastles @EnglishHeritage [more...]
Jeremy Wright named new culture secretary as part of "Brexit chaos" reshuffle [more...]
Tate St Ives wins Art Fund's Museum of the Year prize for 2018 @Tate_StIves @artfund [more...]
Tourism minister @Michael_Ellis1 throws his weight behind youth travel – "the considerable contribution from youth travelers could be more widely acknowledged" @betauk #Tourism [more...]
Manchester launches new cycling and walking network, Puregym acquires Soho Gyms, U2 announces plans for a music attraction and work starts on a new £10m spa at Carden Park. [more...]
Latest winners announced for £40m Discover England Fund @VisitEngland [more...]
Northern Irish hotels report 2017 boom in uptake #leisure #ukhotels [more...]
RAF museum relaunches following major £26m redevelopment @RAFMUSEUM @RoyalAirForce [more...]
More news from attractionsmanagement.com>>
<< Back