Attractions industry news

08 Jan 2018

Fire meets wood as Alton Towers unveils £16m Wicker Man coaster

Alton Towers has revealed details of its secret two-year ride project – a wooden coaster with a six-storey flaming structure as its centrepiece.

The first such ride to combine wood and fire according to Merlin, the £16m (US$21.6m, €18m) “Wicker Man” has been created by Great Coasters International.

While sharing its name with the 1970s British cult horror film starring Christopher Lee, the ride is actually inspired by the beliefs of multiple cultures.

The 57.5ft-tall (17.5m) 'wicker man' will burst into flames as riders race through the flaming structure three times during the course of the ride.

The park said it has used the "latest in proven safety technology" and that rigorous testing is taking place before launch.

Plans for the ride were first submitted in June 2016, showing the 2,028 ft-long (618m) wooden coaster replacing the park’s flume ride.

Then called 'SW8' or 'Secret Weapon 8', a design and access statement submitted by Nathaniel Lichfield & Partners said the coaster will be made of dark-stained timber elements, predominantly made of southern yellow pine.

The statement also said the ride will include themed sound tunnels, as well as an area at the entrance to the ride which will feature a 140-second pre-show for up to 50 people. A new themed area around the attraction, which will feature a shop, games unit and food kiosk, is also included.




“We hope visitors will be blown away by Wicker Man’s breathtaking scale,” said Bradley Wynne, creative lead at Alton Towers for Merlin Magic Making.

"Guests will be ‘chosen’ to take part in a celebratory ‘rite of passage’ as they race through the flaming Wicker Man.

“While the primal essence of the wooden coaster and astonishing effects will leave them delighted, exhilarated and eager to ride again.”

The ride has been set an opening date of Q2 2018.

<< Back

News powered by attractionsmanagement.com

The Everyday Heritage initiative celebrates and preserves working class histories

Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England. [more...]

Heartbreak for Swedish theme park, Liseberg, as fire breaks out

A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing. [more...]

Raby Castle reveals ambitious plans to become a major visitor destination

Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project. [more...]

Wake The Tiger launches new 1,000sq m expansion

Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February. [more...]

Tate Modern and Frame collaborate on a mind/body experience

London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery. [more...]

Elvis Presley Live is rolling out globally

Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis. [more...]

In brief:

@PerthMuseumUK to open Easter weekend, bringing the Stone of Destiny back to Scotland for the first time in more than 700 years @culturepandk @mecanoo_ [more...]
Excitement for Bedford as the town could be home to Europe’s first Universal Studios @parks_universal [more...]
Google launches Gemini AI – its ChatGPT killer @google [more...]
Tourism think tank explores gender equity and male allyship @tourismsociety [more...]
Accenture says AI is bringing on a decade of deconstruction @AccentureSong #Accenture #AI #Technology [more...]
Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre @BCLivingMuseum #BlackCountry #NHS #History [more...]
Attractions.io creates night-time map for Alton Towers @attractions_io @daz_black @altontowers #AltonTowers #MerlinEntertainments #DazBlack #DazGames [more...]
'Birthplace of Scottish tourism', Trossachs Pier, to get iconic viewing tower @lomondtrossachs #LochLomond #Trossachs [more...]
Therme appoints UK CEO as £250m Therme Manchester gets planning approval #spa #wellness #wellbeing #health #fitness #investsment #development #progress [more...]
More news from attractionsmanagement.com>>
<< Back