Attractions industry news

30 Aug 2017

New Star Wars AR app calls on users to 'find the force' at 20 global landmarks

The Eiffel Tower, Grand Canyon and Sydney Harbour Bridge are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.

Themed around the forthcoming film Star Wars: The Last Jedi, anyone within a mile of the historic landmarks will be able to use the Star Wars app to unlock an augmented reality scene, which will see a Star Destroyer loom over as two TIE Fighters fly by into the distance.

This will be linked with a Star Wars AR game, downloadable for free, in which fans have to track down holograms of their favourite characters in a VR scavenger hunt.

Taking place between 1-3 September, special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR, with the ability to then film video or take pictures of their interactions with the character using their phones. In addition to the 20 heritage sites, more than 20,000 stores worldwide are participating, in line with a product launch for Star Wars: the Last Jedi.

“Force Friday II puts fans right at the centre of the action using augmented reality to bring our characters to life like never before,” said Jimmy Pitaro, Disney Consumer Products and Interactive Media chair.

The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.”

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