Attractions industry news

20 Jul 2017

Freeman expands sports and entertainment reach with acquisition of BaAM

Brand experience provider Freeman has announced the acquisition of creative production company BaAM, expanding its business into the sports and entertainment markets.

Headed by CEO Reg Bronskill and president Annemarie Roe, with past Themed Entertainment Association (TEA) president Christine Kerr the company’s vice president, the Toronto-based BaAM specialises in sports, culture and entertainment projects, with clients including the International Olympic Committee, Major League Baseball (MLB) and FIFA among others.

According to Freeman – which designs, plans, and delivers immersive experiences for global brands – the new partnership will provide access to an important and growing market sector bolstering its ability to execute large-scale projects by adding BaAM’s team and services to its portfolio.



“BaAM was created to provide customers producing large-scale, high-profile projects with the best service and execution in the industry,” said Roe. “Freeman operates with the utmost respect for employees and has a firm dedication to operational excellence and uncompromising customer service. These values have been a hallmark within Freeman and BaAM, and they will remain at the foundation of what drives our efforts together.”

Freeman, which has more than 90 locations worldwide and employs more than 7,000 people – 2,000 outside of the US – celebrates it 90th year of operation this year, having been founded in 1927.

“This is a natural extension of our team, and one that will continue our global expansion,” said Dan Hoffend, president of FreemanXP. “We have already worked with BaAM on several events such as the MLB FanFests in San Diego and Miami, and we found incredible similarities across creative and production excellence. It was very important for us to find a partner that represented the best of the best in the industry to help support our clients’ growing needs.”

<< Back

News powered by attractionsmanagement.com

The Everyday Heritage initiative celebrates and preserves working class histories

Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England. [more...]

Heartbreak for Swedish theme park, Liseberg, as fire breaks out

A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing. [more...]

Raby Castle reveals ambitious plans to become a major visitor destination

Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project. [more...]

Wake The Tiger launches new 1,000sq m expansion

Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February. [more...]

Tate Modern and Frame collaborate on a mind/body experience

London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery. [more...]

Elvis Presley Live is rolling out globally

Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis. [more...]

In brief:

@PerthMuseumUK to open Easter weekend, bringing the Stone of Destiny back to Scotland for the first time in more than 700 years @culturepandk @mecanoo_ [more...]
Excitement for Bedford as the town could be home to Europe’s first Universal Studios @parks_universal [more...]
Google launches Gemini AI – its ChatGPT killer @google [more...]
Tourism think tank explores gender equity and male allyship @tourismsociety [more...]
Accenture says AI is bringing on a decade of deconstruction @AccentureSong #Accenture #AI #Technology [more...]
Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre @BCLivingMuseum #BlackCountry #NHS #History [more...]
Attractions.io creates night-time map for Alton Towers @attractions_io @daz_black @altontowers #AltonTowers #MerlinEntertainments #DazBlack #DazGames [more...]
'Birthplace of Scottish tourism', Trossachs Pier, to get iconic viewing tower @lomondtrossachs #LochLomond #Trossachs [more...]
Therme appoints UK CEO as £250m Therme Manchester gets planning approval #spa #wellness #wellbeing #health #fitness #investsment #development #progress [more...]
More news from attractionsmanagement.com>>
<< Back