Attractions industry news

06 Jul 2017

West Midlands Safari Park announces opening date for new Boj attraction

West Midlands Safari Park has announced that its new addition based on the CBeebies intellectual property Boj, will open to the public on 22 July.

Created by Pesky Productions, Boj is a burrowing bilby from the Australian Outback, with the character’s appearance at the park its visitor attractions debut.

Sitting next to the park’s African Village, Boj’s Giggly Playground has been developed at a cost of £850,000 (US$1.1m, €964,000) with the soft play area also including a café and Boj-themed shop.

Split into different interactive zones, children get to “explore their inner rockstar” as Denzil’s Music Mayhem allows them to play with congas, chimes, tubular bells, babel drums and more.

Inside the second zone, kids will be able to explore a sensory trail called Mia’s Ladybird Spot, with dens to hide in and logs to climb over. Mr Cloppity’s shed also features, as do interactive puzzles involving the show’s Twitchlets.

The attraction will host a further three zones – Boj’s Burrow, Rupa’s Gym and Gavin’s Giggly Playground – though what they will contain has not yet been revealed by the safari park.

It is expected that once open, the new addition will host more than 500,000 visitors on an annual basis.

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