ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • National Museum of the Royal Navy, Mary Rose Museum, our newest member
    National Museum of the Royal Navy: Mary Rose Museum, our newest member
  • Warner Bros. Studio Tour London, The extraordinary Diagon Alley
    Warner Bros. Studio Tour London: The extraordinary Diagon Alley
  • Canterbury Cathedral, It's starting to look like Spring in Canterbury.
    Canterbury Cathedral: It's starting to look like Spring in Canterbury.
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • British Library, Magna Carta of 1215; 800th anniversary this year
    British Library: Magna Carta of 1215; 800th anniversary this year
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • National Galleries of Scotland, Scottish Gallery of Modern Art
    National Galleries of Scotland: Scottish Gallery of Modern Art
  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • National Trust, The Giant's Causeway, Northern Ireland
    National Trust: The Giant's Causeway, Northern Ireland
  • Glasgow Museums, Riverside Museum
    Glasgow Museums: Riverside Museum
  • Historic Royal Palaces, Hillsborough Castle, Northern Ireland
    Historic Royal Palaces: Hillsborough Castle, Northern Ireland
  • Royal Horticultural Society, RHS Wisley, a beautiful and inspiring day out
    Royal Horticultural Society: RHS Wisley, a beautiful and inspiring day out
  • Historic Royal Palaces, Poppies at the Tower of London
    Historic Royal Palaces: Poppies at the Tower of London
  • Warner Bros. Studio Tour London, The extraordinary Diagon Alley
    Warner Bros. Studio Tour London: The extraordinary Diagon Alley
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Latest News

ALVA NEWS

26 May 2015

Titanic Belfast hosted representatives from the UK's leading visitor attractions at a major tourism conference this week.

The Association of Leading Visitor Attractions (ALVA) held its best attended council meeting, since its formation 25 years ago, at Belfast's Titanic visitor experience. [more...]

INDUSTRY NEWS

28 May 2015

Scotch Whisky distilleries among UK's most visited attractions

Scotch whisky distilleries are attracting more than 1.5 million people a year in the UK – an all time high – according to recent survey by the Scotch Whisky Association (SWA). [more...]

INDUSTRY NEWS

27 May 2015

Disney eyes future wearables to grow MyMagic+

Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration. [more...]

Upcoming events

22 June 2015

ALVA Event Manager's Forum

Ashmolean Museum, Oxford, Oxford

21 July 2015

ALVA Summer Lunch

Farrer & Co, London

10 September 2015

ALVA Finance Directors' Forum

Farrer & Co, London

23-24 September 2015

ALVA Council Meeting

Houses of Parliament, London

[more events...]

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