ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.

  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
  • Chester Zoo, Chester Zoo, Giraffe Feeding Platform
    Chester Zoo: Chester Zoo, Giraffe Feeding Platform
  • Historic Scotland, The Royal Edinburgh Military Tattoo at Edinburgh Castle
    Historic Scotland: The Royal Edinburgh Military Tattoo at Edinburgh Castle
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • The View From the Shard, The View from The Shard - our newest member
    The View From the Shard: The View from The Shard - our newest member
  • Glasgow Museums, Kelvingrove Museum and Gallery
    Glasgow Museums: Kelvingrove Museum and Gallery
  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • Portsmouth Historic Dockyard, The new Mary Rose Museum
    Portsmouth Historic Dockyard: The new Mary Rose Museum
  • National Trust, Corfe Castle, Dorset
    National Trust: Corfe Castle, Dorset
  • Continuum Group Ltd, Coronation Street The Tour Weatherfield/Manchester
    Continuum Group Ltd: Coronation Street The Tour Weatherfield/Manchester
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
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Latest News

ALVA NEWS

17 October 2014

WARNER BROS. STUDIO TOUR LONDON 'THE MAKING OF HARRY POTTER' REACHES 10,000 'EXCELLENT' REVIEWS ON TRIPADVISOR

Warner Bros. Studio Tour London 'The Making of Harry Potter' has today amassed 10,000 'Excellent' reviews on global travel site TripAdvisor, making it one of the most acclaimed attractions worldwide. The Studio Tour has garnered a collection of more than 12,000 reviews since opening in March 2012 and 97% of these rate the attraction as 'Excellent' or 'Very Good'. [more...]

INDUSTRY NEWS

22 Oct 2014

Designs unveiled for £15m Geffrye transformation

New plans have been released for the London-based Geffrye Museum’s £15m (US$24m, €18.9m) transformation, which will create new spaces for the museum’s collections and library. [more...]

INDUSTRY NEWS

21 Oct 2014

Kier group wins £25m contract for Welsh Natural History Museum

St Fagans National History Museum – Wales’ most popular heritage attraction – has named Kier Group as lead-developer for a £25m (US$40m, €31.5m) renovation of the site. [more...]

Upcoming events

13 November 2014

ALVA HR Directors' Forum

Farrer & Co, London

This is a six-monthly meeting of our ALVA member HR Directors at which they share information, receive presentations from sector colleagues and external guests and discuss issues of mutual interest. [more...]

14 November 2014

ALVA Benchmarking Seminar

Houses of Parliament, London

All day seminar from approx.9.30am - 4.30pm [more...]

21 November 2014

Fundraising and Development Directors' Forum

Blackbaud, London

Our six-monthly forum for member development directors; with presentations, insights and trends form our members and external guests. [more...]

10 December 2014

ALVA / VisitBritain Marketing Workshop

Rosebery Room, Sadler's Wells, London

Our annual workshop held with VisitBritain mainly looks at the inbound market; we receive presentations on market predictions, trends, overseas marketing activity and growth markets from the VisitBritain team. [more...]

[more events...]

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