ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

Download the ALVA PDF Brochure

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  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
  • Glasgow Museums, Riverside Museum
    Glasgow Museums: Riverside Museum
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Historic Royal Palaces, Hillsborough Castle, Northern Ireland
    Historic Royal Palaces: Hillsborough Castle, Northern Ireland
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • Warner Bros. Studio Tour London, The extraordinary Diagon Alley
    Warner Bros. Studio Tour London: The extraordinary Diagon Alley
  • British Library, Magna Carta of 1215; 800th anniversary this year
    British Library: Magna Carta of 1215; 800th anniversary this year
  • Royal Horticultural Society, RHS Wisley, a beautiful and inspiring day out
    Royal Horticultural Society: RHS Wisley, a beautiful and inspiring day out
  • Canterbury Cathedral, It's starting to look like Spring in Canterbury.
    Canterbury Cathedral: It's starting to look like Spring in Canterbury.
  • Warner Bros. Studio Tour London, The extraordinary Diagon Alley
    Warner Bros. Studio Tour London: The extraordinary Diagon Alley
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • National Galleries of Scotland, Scottish Gallery of Modern Art
    National Galleries of Scotland: Scottish Gallery of Modern Art
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • National Trust, The Giant's Causeway, Northern Ireland
    National Trust: The Giant's Causeway, Northern Ireland
  • National Museum of the Royal Navy, Mary Rose Museum, our newest member
    National Museum of the Royal Navy: Mary Rose Museum, our newest member
  • Historic Royal Palaces, Poppies at the Tower of London
    Historic Royal Palaces: Poppies at the Tower of London
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
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Latest News

ALVA NEWS

16 March 2015

UK VISITORS ATTRACTIONS SEE 6.5% INCREASE IN VISITOR NUMBERS IN 2014 -Scotland sees 9.98% increase, while London sees 7.11% increase -

The Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2014 today (Monday, March 16, 2015), which saw an average increase of 6.5% on 2013 visitor numbers. Scottish attractions had the greatest increase of almost 10% increase, followed by London with an increase of 7.11%. [more...]

INDUSTRY NEWS

24 Apr 2015

Tate Harmer designs underground arts venue at Brunel’s historic Thames Tunnel

Isambard Kingdom Brunel's original entrance to the world's first underwater tunnel is to be turned into a cultural venue for music performances, theatre and events. [more...]

INDUSTRY NEWS

24 Apr 2015

Diggerland to open new £5m UK theme park

Diggerland is continuing to expand across the UK after reaching an agreement with Evesham County Park in Worcestershire to open its fifth British location, coming im February 2016 at a cost of £5m (US$7.5m, €7m). [more...]

Upcoming events

27 April 2015

ALVA and the National Funding Scheme

The Tower of London, London

20-21 May 2015

ALVA Council Meeting

Titanic Belfast, Belfast

11 June 2015

ALVA / UKinbound Crisis Management Seminar

central London, tbc.

22 June 2015

ALVA Event Manager's Forum

Ashmolean Museum, Oxford, Oxford

[more events...]

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