ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

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  •  Royal Botanic Gardens, Kew, The Palm House lit for Winter
    Royal Botanic Gardens, Kew: The Palm House lit for Winter
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • Treasure Houses of England, Castle Howard, Yorkshire
    Treasure Houses of England: Castle Howard, Yorkshire
  • St Paul's Cathedral,
    St Paul's Cathedral:
  • English Heritage, Stonehenge
    English Heritage: Stonehenge
  • Royal Zoological Society of Scotland, Edinburgh Zoo
    Royal Zoological Society of Scotland: Edinburgh Zoo
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Portsmouth Historic Dockyard, The Mary Rose Museum
    Portsmouth Historic Dockyard: The Mary Rose Museum
  • Historic Royal Palaces, Poppies at the Tower of London
    Historic Royal Palaces: Poppies at the Tower of London
  • Historic Royal Palaces, Hillsborough Castle, Northern Ireland
    Historic Royal Palaces: Hillsborough Castle, Northern Ireland
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • British Library, Magna Carta of 1215; 800th anniversary this year
    British Library: Magna Carta of 1215; 800th anniversary this year
  • Royal Collection Trust, Windsor Castle, Berkshire
    Royal Collection Trust: Windsor Castle, Berkshire
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • The Shakespeare Birthplace Trust , Shakespeare's Birthplace House
    The Shakespeare Birthplace Trust : Shakespeare's Birthplace House
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • The View From the Shard, The View from The Shard
    The View From the Shard: The View from The Shard
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
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Latest News

ALVA NEWS

28 January 2015

ALVA calls for greater Government support for Tourism

ALVA's Director Bernard Donoghue told a Parliamentary Inquiry into Tourism that the importance of the UK's 5th biggest industry need to be better supported and appreciated by the Government. He told the House of Commons' Culture, Media and Sport Committee that at the last General Election none of the political parties mentioned tourism in their manifestos. [more...]

INDUSTRY NEWS

29 Jan 2015

Blue whale ousts dino in battle for centre stage at Natural History Museum

Dippy, a diplodocus cast that has for 35 years welcomed visitors to the famous Hintze Hall at the Natural History Museum (NHM) in London is to be replaced in summer 2017 by a blue whale skeleton. [more...]

INDUSTRY NEWS

29 Jan 2015

Smithsonian planning first international site at London's Olympic Park

The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London. [more...]

Upcoming events

03 February 2015

ALVA Board meeting

National Trust London office, London

11-12 February 2015

ALVA Council Meeting

RAF Museum, London

19 February 2015

ALVA Scottish members' meeting

National Museum of Scotland, Edinburgh

26 February 2015

ALVA London members' meeting

Old Royal Naval College, Greenwich

[more events...]

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