ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
  • Glasgow Museums, Riverside Museum
    Glasgow Museums: Riverside Museum
  • Warner Bros. Studio Tour London, The extraordinary Diagon Alley
    Warner Bros. Studio Tour London: The extraordinary Diagon Alley
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • British Library, Magna Carta of 1215; 800th anniversary this year
    British Library: Magna Carta of 1215; 800th anniversary this year
  • Royal Horticultural Society, RHS Wisley, a beautiful and inspiring day out
    Royal Horticultural Society: RHS Wisley, a beautiful and inspiring day out
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • Warner Bros. Studio Tour London, The extraordinary Diagon Alley
    Warner Bros. Studio Tour London: The extraordinary Diagon Alley
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • National Galleries of Scotland, Scottish Gallery of Modern Art
    National Galleries of Scotland: Scottish Gallery of Modern Art
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • National Trust, The Giant's Causeway, Northern Ireland
    National Trust: The Giant's Causeway, Northern Ireland
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • Historic Royal Palaces, Poppies at the Tower of London
    Historic Royal Palaces: Poppies at the Tower of London
  • Canterbury Cathedral, It's starting to look like Spring in Canterbury.
    Canterbury Cathedral: It's starting to look like Spring in Canterbury.
  • Historic Royal Palaces, Hillsborough Castle, Northern Ireland
    Historic Royal Palaces: Hillsborough Castle, Northern Ireland
  • National Museum of the Royal Navy, Mary Rose Museum, our newest member
    National Museum of the Royal Navy: Mary Rose Museum, our newest member

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Northern
Ireland
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South East
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Upcoming events

21 July 2015

ALVA Summer Lunch

Farrer & Co, London

10 September 2015

ALVA Finance Directors' Forum

Farrer & Co, London

23-24 September 2015

ALVA Council Meeting

Houses of Parliament, London

[more events...]

Latest News

ALVA NEWS

26 May 2015

Titanic Belfast hosted representatives from the UK's leading visitor attractions at a major tourism conference this week.

The Association of Leading Visitor Attractions (ALVA) held its best attended council meeting, since its formation 25 years ago, at Belfast's Titanic visitor experience. [more...]

INDUSTRY NEWS

07 Jul 2015

Port Lympne aiming to become Europe's top animal short-break provider with new luxury lodges

Port Lympne Wild Animal and Safari Reserve in Kent, UK, has launched a unique set of luxury treehouse lodges as the visitor attraction strives to become Europe’s number one animal short-break provider. [more...]

INDUSTRY NEWS

06 Jul 2015

Luxury Edinburgh hotel approved as part of redevelopment of World Heritage Site

Planning permission has been granted for a major mixed-use development in Edinburgh, UK, which will see a luxury hotel, 30 restaurants and a multi-screen cinema created. [more...]

Upcoming events

21 July 2015

ALVA Summer Lunch

Farrer & Co, London

10 September 2015

ALVA Finance Directors' Forum

Farrer & Co, London

23-24 September 2015

ALVA Council Meeting

Houses of Parliament, London

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below