ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.

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  • The View From the Shard, The View from The Shard - our newest member
    The View From the Shard: The View from The Shard - our newest member
  • Historic Scotland, The Royal Edinburgh Military Tattoo at Edinburgh Castle
    Historic Scotland: The Royal Edinburgh Military Tattoo at Edinburgh Castle
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • Portsmouth Historic Dockyard, The new Mary Rose Museum
    Portsmouth Historic Dockyard: The new Mary Rose Museum
  • National Trust, Corfe Castle, Dorset
    National Trust: Corfe Castle, Dorset
  • Chester Zoo, Chester Zoo, Giraffe Feeding Platform
    Chester Zoo: Chester Zoo, Giraffe Feeding Platform
  • Glasgow Museums, Kelvingrove Museum and Gallery
    Glasgow Museums: Kelvingrove Museum and Gallery
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
  • Continuum Group Ltd, Coronation Street The Tour Weatherfield/Manchester
    Continuum Group Ltd: Coronation Street The Tour Weatherfield/Manchester
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Historic Royal Palaces, Poppies at the Tower of London
    Historic Royal Palaces: Poppies at the Tower of London
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
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Latest News

ALVA NEWS

11 November 2014

'Poppies at the Tower' attract more than 4 million visitors and global interest.

More than four million people are expected to have visited an installation at the Tower of London to mark the centenary of the start of World War One by 12 November. Blood Swept Lands And Seas Of Red by ceramic artist Paul Cummins has proven so popular there have been calls for it to be extended. [more...]

INDUSTRY NEWS

27 Nov 2014

Captive cetacean debate rages on as 120 countries consider ban and Vancouver ruling vetoed

The debate on whether or not cetaceans should be kept in captivity continues to rage on, as more than 100 countries signed a pledge to consider banning the capture of wild dolphins and whales for display, while a landmark ruling on breeding rules in Vancouver has collapsed. [more...]

INDUSTRY NEWS

26 Nov 2014

Budget cuts force one in ten UK museums to sell off parts of collections

A new survey from the Museums Association has shown that around one in every 10 UK museums are being forced to consider selling off parts of their collections to balance the books due to funding cuts. [more...]

Upcoming events

10 December 2014

ALVA / VisitBritain Marketing Workshop

Rosebery Room, Sadler's Wells, London

Our annual workshop held with VisitBritain mainly looks at the inbound market; we receive presentations on market predictions, trends, overseas marketing activity and growth markets from the VisitBritain team. [more...]

03 February 2015

ALVA Board meeting

National Trust London office, London

11-12 February 2015

ALVA Council Meeting

RAF Museum, London

19 February 2015

ALVA Scottish members' meeting

National Museum of Scotland, Edinburgh

[more events...]

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