ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.

Download the ALVA PDF Brochure

View the online version

 

  • Historic Scotland, The Royal Edinburgh Military Tattoo at Edinburgh Castle
    Historic Scotland: The Royal Edinburgh Military Tattoo at Edinburgh Castle
  • The View From the Shard, The View from The Shard - our newest member
    The View From the Shard: The View from The Shard - our newest member
  • National Trust, Corfe Castle, Dorset
    National Trust: Corfe Castle, Dorset
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • Glasgow Museums, Kelvingrove Museum and Gallery
    Glasgow Museums: Kelvingrove Museum and Gallery
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • Historic Royal Palaces, Poppies at the Tower of London
    Historic Royal Palaces: Poppies at the Tower of London
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Chester Zoo, Chester Zoo, Giraffe Feeding Platform
    Chester Zoo: Chester Zoo, Giraffe Feeding Platform
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Portsmouth Historic Dockyard, The new Mary Rose Museum
    Portsmouth Historic Dockyard: The new Mary Rose Museum
  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • Continuum Group Ltd, Coronation Street The Tour Weatherfield/Manchester
    Continuum Group Ltd: Coronation Street The Tour Weatherfield/Manchester
Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA members

Latest News

ALVA NEWS

11 November 2014

'Poppies at the Tower' attract more than 4 million visitors and global interest.

More than four million people are expected to have visited an installation at the Tower of London to mark the centenary of the start of World War One by 12 November. Blood Swept Lands And Seas Of Red by ceramic artist Paul Cummins has proven so popular there have been calls for it to be extended. [more...]

INDUSTRY NEWS

21 Nov 2014

Liverpool Philharmonic Hall reopens following refurbishment

Liverpool Philharmonic Hall welcomed back members of the public on 13 November following the completion of part of its £13.8m (US$21.5m, €17.3m) refurbishment. [more...]

INDUSTRY NEWS

20 Nov 2014

IAAPA 2014: World’s tallest rollercoaster a 'gamechanger', says its creator

The theme park capital of the world is on course to quite literally scale new heights when the world’s tallest rollercoaster opens in Orlando, Florida, in Q2 2017. [more...]

Upcoming events

10 December 2014

ALVA / VisitBritain Marketing Workshop

Rosebery Room, Sadler's Wells, London

Our annual workshop held with VisitBritain mainly looks at the inbound market; we receive presentations on market predictions, trends, overseas marketing activity and growth markets from the VisitBritain team. [more...]

[more events...]

Latest from facebook

Latest from twitter