ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.

  • Chester Zoo, Chester Zoo, Giraffe Feeding Platform
    Chester Zoo: Chester Zoo, Giraffe Feeding Platform
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Portsmouth Historic Dockyard, The new Mary Rose Museum
    Portsmouth Historic Dockyard: The new Mary Rose Museum
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
  • Historic Scotland, The Royal Edinburgh Military Tattoo at Edinburgh Castle
    Historic Scotland: The Royal Edinburgh Military Tattoo at Edinburgh Castle
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • National Trust, Corfe Castle, Dorset
    National Trust: Corfe Castle, Dorset
  • The View From the Shard, The View from The Shard - our newest member
    The View From the Shard: The View from The Shard - our newest member
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
  • Continuum Group Ltd, Coronation Street The Tour Weatherfield/Manchester
    Continuum Group Ltd: Coronation Street The Tour Weatherfield/Manchester
  • Glasgow Museums, Kelvingrove Museum and Gallery
    Glasgow Museums: Kelvingrove Museum and Gallery
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Latest News

ALVA NEWS

27 October 2014

ASSOCIATION OF LEADING VISITOR ATTRACTIONS (ALVA) ANNOUNCE THAT THE GREATEST GROWTH IN 2014 UP TO START OF AUGUST IS FOR ?OUTDOOR? ATTRACTIONS

Following a request from BBC Breakfast, ALVA (Association of Leading Visitor Attractions) revealed today (Wednesday, October 8, 2014) that its members have, on average, grown their visitor numbers by at least 4% on top of a very successful year in 2013. These figures are up to the beginning of August. [more...]

INDUSTRY NEWS

30 Oct 2014

National videogame museum coming to UK in 2015

Plans have been announced to open the UK’s first dedicated national museum dedicated to the art of videogames. [more...]

INDUSTRY NEWS

29 Oct 2014

East London's 'Rom' becomes Europe’s first listed skatepark

The ‘Rom’ in Hornchurch, East London, has been given Grade II listed status by English Heritage and the Department for Culture, Media and Sport. [more...]

Upcoming events

13 November 2014

ALVA HR Directors' Forum

Farrer & Co, London

This is a six-monthly meeting of our ALVA member HR Directors at which they share information, receive presentations from sector colleagues and external guests and discuss issues of mutual interest. [more...]

14 November 2014

ALVA Benchmarking Seminar

Houses of Parliament, London

All day seminar from approx.9.30am - 4.30pm [more...]

21 November 2014

Fundraising and Development Directors' Forum

Blackbaud, London

Our six-monthly forum for member development directors; with presentations, insights and trends form our members and external guests. [more...]

10 December 2014

ALVA / VisitBritain Marketing Workshop

Rosebery Room, Sadler's Wells, London

Our annual workshop held with VisitBritain mainly looks at the inbound market; we receive presentations on market predictions, trends, overseas marketing activity and growth markets from the VisitBritain team. [more...]

[more events...]

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