Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Treasure Houses of England: Leeds Castle, Kent -
Forestry England: The Forestry Commission: 'The Gruffalo' trail -
Royal Albert Hall: -
Pleasure Beach: 'Infusion' at Blackpool -
Eden Project: Cornwall -
English Heritage: Stonehenge, Wiltshire -
Historic Environment Scotland: Edinburgh Castle -
Royal Collection Trust: Windsor Castle -
Titanic Belfast: Queen's Island, Belfast. -
Warner Bros. Studio Tour London: The Making of Harry Potter -
National Trust: Giant's Causeway, Northern Ireland -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire -
Zoological Society of London: Whipsnade Zoo, Bedfordshire
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Upcoming events
- 29 April 2024
Heads of Finance forum
Farrer & Co, Lincoln's Inn Fields, London
22 April 2024
ALVA Heads of Sustainability forum
National Memorial Arboretum, Staffordshire
24 April 2024
ALVA Member CEOs Dinner
House of Lords, Palace of Westminster
26 April 2024
ALVA Heads of Events forum
National Museums Liverpool
Latest News
ALVA NEWS
18 March 2024
VISITOR NUMBERS TO THE UK’S MOST POPULAR ATTRACTIONS INCREASE BY 19% ACCORDING TO ALVA’S 2023 VISITOR FIGURES - The British Museum returns to being the most visited attraction
The Association of Leading Visitor Attractions (ALVA) has released the visitor figures of its members for 2023 today (Monday, March 18, 2024) during English Tourism Week and Scottish Tourism Month. The total number of visits to ALVA sites in 2023 was 146.6million, which was a 19% increase on the previous year (123.6 million) but still represented a decline of 11% on the 163.9 million visits in 2019 to the top 374 ALVA sites. [more...]
10 March 2024
ALVA warmly welcome Government continuing Theatre, Museums and Orchestra tax relief
ALVA was delighted with the news in the Budget that the Government has listened to lobbying and has agreed to permanently continue tax relief for theatres, museums (exhibitions) and orchestras at the existing level. Continuing the tax relief was a key lobbying ask for ALVA and we are delighted that the news will significantly benefit many ALVA members. [more...]
09 February 2024
ALVA publishes key asks of all political parties in the run-up to the General Election.
ALVA has today published its latest key facts briefing about the UK tourism sector and visitor economy, and its key asks of all political parties in the run-up to the UK General Election. The key asks are being shared with all UK political parties and have been prioritised by ALVA members. [more...]
Upcoming events
- 29 April 2024
Heads of Finance forum
Farrer & Co, Lincoln's Inn Fields, London
22 April 2024
ALVA Heads of Sustainability forum
National Memorial Arboretum, Staffordshire
24 April 2024
ALVA Member CEOs Dinner
House of Lords, Palace of Westminster
26 April 2024
ALVA Heads of Events forum
National Museums Liverpool
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