ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Treasure Houses of England, Chatsworth; House Style - Five centuries of Fashion
    Treasure Houses of England: Chatsworth; House Style - Five centuries of Fashion
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Royal Collection Trust, Buckingham Palace; Summer Opening 2017
    Royal Collection Trust: Buckingham Palace; Summer Opening 2017
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Royal Albert Hall,
    Royal Albert Hall:
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below

Upcoming events

24 July 2018

ALVA Summer Lunch

Farrer & Co, London

26 July 2018

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2018

ALVA Scotland Members' Meeting

Edinburgh Castle

05 September - 06 June 2018

ALVA Council meeting and dinner

Leeds Castle, Kent

[more events...]

Latest News

ALVA NEWS

20 March 2018

ALVA reveals average increase of 7.3% on 2016 visitor numbers to UK attractions.

On the eve of English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2017 today (Friday, March 16, 2018), which saw an average increase of 7.3% on 2016 visitor numbers to UK attractions. Attractions in Scotland have seen consistent growth and saw an increase of 13.9%, while in Northern Ireland, there was 6.5% growth. Overall 129,954,657 visits were made to the top 238 ALVA sites in the UK. [more...]

INDUSTRY NEWS

15 Jun 2018

EU recognises European Year of Cultural Heritage by offering 15,000 rail passes to young people

Interrail – the service which allows unlimited rail travel across Europe – has teamed with the European Union (EU) to offer 15,000 young people aged 18 a free pass to experience the continent's diversity. [more...]

INDUSTRY NEWS

14 Jun 2018

Looking forward as London prepares for MuseumNext

Museum delegates will soon gather in London for the European edition of this year's MuseumNext conference, which kicks off on Monday (18 June) for its 10th year. [more...]

Upcoming events

24 July 2018

ALVA Summer Lunch

Farrer & Co, London

26 July 2018

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2018

ALVA Scotland Members' Meeting

Edinburgh Castle

05 September - 06 June 2018

ALVA Council meeting and dinner

Leeds Castle, Kent

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below