ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • National Portrait Gallery, Absent Friends; Howard Hodgkin
    National Portrait Gallery: Absent Friends; Howard Hodgkin
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • National Gallery, Michelangelo and Sebastiano
    National Gallery: Michelangelo and Sebastiano
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Treasure Houses of England, Chatsworth; House Style - Five centuries of Fashion
    Treasure Houses of England: Chatsworth; House Style - Five centuries of Fashion
  • St Paul's Cathedral, 'Ecce Homo' by Mark Wallinger
    St Paul's Cathedral: 'Ecce Homo' by Mark Wallinger

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Upcoming events

25 July 2017

ALVA Board meeting and Summer Lunch

Farrer & Co, London

16 August 2017

ALVA Scotland meeting

Kelvinhall

11 September 2017

ALVA Education Managers's forum

Roman Baths, Bath

12 September 2017

ALVA Event Managers' forum

Mary Rose Museum, Portsmouth

[more events...]

Latest News

ALVA NEWS

12 June 2017

ALVA Director appointed Mayor of London's Ambassador for Cultural Tourism

ALVA Director Bernard Donoghue has been appointed by the Mayor of London, Sadiq Khan, to be the Mayor's Ambassador for Cultural Tourism and a member of the Mayor's Cultural Leadership Board. [more...]

INDUSTRY NEWS

20 Jul 2017

Google brings back Glass tech with focus on improving job productivity

Google’s Glass smart wear technology has been resurrected with job productivity in mind, two years on from the company scrapping its original consumer model. [more...]

INDUSTRY NEWS

20 Jul 2017

Freeman expands sports and entertainment reach with acquisition of BaAM

Brand experience provider Freeman has announced the acquisition of creative production company BaAM, expanding its business into the sports and entertainment markets. [more...]

Upcoming events

25 July 2017

ALVA Board meeting and Summer Lunch

Farrer & Co, London

16 August 2017

ALVA Scotland meeting

Kelvinhall

11 September 2017

ALVA Education Managers's forum

Roman Baths, Bath

12 September 2017

ALVA Event Managers' forum

Mary Rose Museum, Portsmouth

[more events...]

Search for ALVA members

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below