ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Treasure Houses of England, Chatsworth; House Style - Five centuries of Fashion
    Treasure Houses of England: Chatsworth; House Style - Five centuries of Fashion
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Royal Collection Trust, Buckingham Palace; Summer Opening 2017
    Royal Collection Trust: Buckingham Palace; Summer Opening 2017
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Royal Albert Hall,
    Royal Albert Hall:
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below

Upcoming events

13 June 2018

ALVA Heads of Security Forum

Attlee Suite, Portcullis House, Palace of Westminster , London

Our regular meeting of member Heads of Security. [more...]

24 July 2018

ALVA Summer Lunch

Farrer & Co, London

26 July 2018

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2018

ALVA Scotland Members' Meeting

Edinburgh Castle

[more events...]

Latest News

ALVA NEWS

20 March 2018

ALVA reveals average increase of 7.3% on 2016 visitor numbers to UK attractions.

On the eve of English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2017 today (Friday, March 16, 2018), which saw an average increase of 7.3% on 2016 visitor numbers to UK attractions. Attractions in Scotland have seen consistent growth and saw an increase of 13.9%, while in Northern Ireland, there was 6.5% growth. Overall 129,954,657 visits were made to the top 238 ALVA sites in the UK. [more...]

INDUSTRY NEWS

25 May 2018

Blackpool Pleasure Beach debuts £16.25m Icon rollercoaster

Blackpool Pleasure Beach has debuted its highly-anticipated steel launch coaster – Icon – which opens to the public today (25 May). [more...]

INDUSTRY NEWS

17 May 2018

Royal-themed attraction opens at Peppa Pig World

The latest investment at Paultons Park in Hampshire, UK, sees a new zone opening at its Peppa Pig World attraction. [more...]

Upcoming events

13 June 2018

ALVA Heads of Security Forum

Attlee Suite, Portcullis House, Palace of Westminster , London

Our regular meeting of member Heads of Security. [more...]

24 July 2018

ALVA Summer Lunch

Farrer & Co, London

26 July 2018

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2018

ALVA Scotland Members' Meeting

Edinburgh Castle

[more events...]

Search for ALVA members

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below