ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Royal Albert Hall,
    Royal Albert Hall:
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

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Upcoming events

22 November 2018

ALVA Benchmarking Seminar

British Library, London

Annual seminar looking at bench-marking criteria for the visitor experience, as well as financial measures, such as ticket pricing and secondary spend. Lots of case studies and case studies. [more...]

[more events...]

Latest News

ALVA NEWS

15 October 2018

Largest number of attendees at 2018 Visitor Attractions Conference since 2005

The Annual National Conference of Visitor Attractions 2018 took place on Thursday 4th October at the QEII Conference Centre, London, with the highest number of attendees since 2005. Key speakers included the Earl of Harewood and speakers from Kew Gardens, Blenheim Palace, Historic Houses, Alexandra Palace, Merlin Entertainment and VisitEngland. [more...]

INDUSTRY NEWS

13 Nov 2018

Harris Museum and Art Gallery to undergo £10.7m transformation

The Harris Museum in Preston, England is to merge its museum, art gallery and library, creating an unsegregated space where visitors can "come on a journey of discovery throughout the building rather than being in the bitty pockets as they are at the moment", according to its deputy head of culture. [more...]

INDUSTRY NEWS

12 Nov 2018

UK attractions celebrate historic centenary Remembrance Sunday

The Tower of London and the Imperial War Museums were among the UK attractions to pull the stops out to commemorate the centenary of the end of World War 1 yesterday (11 November). [more...]

Upcoming events

22 November 2018

ALVA Benchmarking Seminar

British Library, London

Annual seminar looking at bench-marking criteria for the visitor experience, as well as financial measures, such as ticket pricing and secondary spend. Lots of case studies and case studies. [more...]

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below