The members of ALVA are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

The 42 members manage some nearly 2000 tourist sites and welcome over 100 million domestic and overseas visitors each year; some 25% of the visits made annually in the United Kingdom.

To qualify for membership, the attractions must host over a million visitors per year at their singly or centrally-managed sites and be in accord with ALVA’s mission statement and quality standards.

  • Portsmouth Historic Dockyard, The iconic Spinnaker Tower at sunset
    Portsmouth Historic Dockyard: The iconic Spinnaker Tower at sunset
  • National Galleries of Scotland, Scottish Gallery of Modern Art
    National Galleries of Scotland: Scottish Gallery of Modern Art
  • Canterbury Cathedral, Exterior view
    Canterbury Cathedral: Exterior view
  • Continuum Group Ltd, The Real Mary King's Close
    Continuum Group Ltd: The Real Mary King's Close
  • Treasure Houses of England, Castle Howard
    Treasure Houses of England: Castle Howard
  • Zoological Society of London, ZSL Whipsnade Zoo
    Zoological Society of London: ZSL Whipsnade Zoo
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
  • Oxford University Museums, Oxford Castle - Unlocked, External shot of the castle
    Oxford University Museums: Oxford Castle - Unlocked, External shot of the castle
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Latest News

ALVA STATISTICS

Domestic tourism boost for UK attractions

Ongoing 'staycationing' trend saw UK attractions benefit from improved visitor figures during 2011, according to the Association of Leading Visitor Attractions (ALVA). [more...]

17 May 2012

EDF Energy announces plans for Sizewell B visitor centre

UK energy supplier EDF Energy has submitted a planning application for the creation of a temporary new visitor centre at Sizewell B nuclear power station on the Suffolk coast. [more...]

17 May 2012

Merlin to open two new attractions in Oberhausen, Germany

Visitor attractions operator Merlin Entertainments will invest 15m euro (US$19m, £12m) in developing two new attractions at the CentrO mixed-used complex in Oberhausen, Germany. [more...]

Upcoming events

16-17 May 2012

ALVA Council Meeting

National Museums Scotland with National Galleries of Scotland

24 July 2012

ALVA Summer Lunch

Farrer & Co, Lincoln's Inn Fields

Chairman's Summer Lunch for ALVA members; guest speaker will be Dame Liz Forgan, Chair of Arts Council England. [more...]

20 September 2012

ALVA meeting

Royal Horticultural Society, Woking

11 October 2012

National Conference of Visitor Attractions 2012

Queen Elizabeth II Conference Centre, London

Whatever your interest in the area of Visitor Attractions, if you are an owner or senior manager of a Visitor Attraction, an opinion former or heritage professional, you will be sure to have an informative, interesting and thought-provoking day. [more...]

[more events...]

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